Longtime client New Balance looked to Heckler Associates to reposition the defunct PF Flyers sneaker brand and guide it to modern success. Since 2002, Heckler has developed and produced PF’s consumer, trade and internal communications from print ads and catalogs to website and tradeshow presence. With in-depth focus on the finicky, fast paced fashion market, the long-term direction of the brand is constantly synergized with the latest trends.
