World class Logo Design:
Impression number one. If a unique brand name provides a relevant 'empty vessel' for brand equity, a powerful logo design provides the first glimpse of its contents. Particularly important to entrepreneurial companies, the brand signature conveys essential meaning that is key to starting a relationship with the consumer. A strong logo design creates a memorable first impression and later, as your company's brand equity grows, it serves as a constant reminder of your core values.
Heckler Associates approaches logo design as graphic realization of overall brand strategy. The distinction acknowledges the vast potential of a powerful brand mark to engage consumers, establish corporate identity, drive corporate branding, and hold all the brand equity an entrepreneurial company can dream of.
As with unique brand name itself, logo design must avoid market trends and conventions in favor of creating a kind of fresh timelessness that engenders a perception of leadership, excitement and endurance.
We also assist companies and brands with periodic reviews of logo design and corporate identity system in order to prevent any undesirable shift of graphic alignment away from new positioning, brand strategy or market goals. Heckler Associates analyzes both the verbal and visual elements of corporate and brand identities, offering expert evaluation of each component.
